People love the taste of Budweiser, but once they realise it is in fact Budweiser their perception shifts and they don't believe it compares to competitors.
Insight: Music can enhance and change the experience of taste due to its tempo, vibrations and decibels. This is called "Sonic Seasoning".
Strat: Introducing the world's largest scientific tasting trail, which uses music to maximise the Budweiser taste experience and drives reappraisal.
Proposition: Taste Buds
Don't believe us? Grab your coffee and try it for yourself!
With scientists’ help, we’ll find the ultimate tracks that make Budweiser taste its best. Fans can vote on songs to be transformed by Taste Buds, enjoying an enhanced Budweiser experience with their favorite music.
Budweiser will release a carefully curated playlist with songs that enhance the iconic Budweiser.
Simply scan the bottle to unlock the playlist and amplify Budweiser tasting notes at home.
We can even bring this to live events with artists sets curated that strike the right tasting notes.
