Insight: Studies show that the kinder you are towards inanimate objects, the kinder you are as a person.
Strategy: Kind believe that kindness is everywhere and in everyone. We want to use their platform to open consumers eyes to see it. Who better to assess this than Alexa?
Proposition: The Kindest Person
We'll team up with Alexa to create an algorithm that assess the tone of the voice commands to Alexa in Amazon's data log.
On World Kindness Day (November 13th), Alexa owners will be able to find out their Kindness rating simply by asking "Alexa, how kind am I?".
Anyone who posts their result tagging @KIND and @ALEXA, will be entered into the running for the Kindest Person in the World - receiving the ultimate prize.
