Insight: Photographers struggle to take a perfect photo of landmarks due to large crowds.
Strategy: What3Words pinpoints the exact location of the perfect photography spot whilst avoiding the sea of selfie sticks.
Proposition: Find the perfect photo.
At big tourist spots, there will be people in red t-shirts with 3 words, nodding to a better photography spots with less tourists.
we don't want to create the problem we are trying to avoid so it will be an if you know, you know, situation.
What3Words will utilise the app for square sharing and posting, allowing users to view photography spots and the photographs others have been taking.
Another in app feature would enable people to view how many people are at the location live.
Alternating monthly, the photography spots will showcase the square itself with a QR code. People can scan to share their photos to the W3W app, linking them to the specific location.
People can then pin hidden photography spots they have discovered themselves!
This will enter them into a prize draw for a 3 day trip to another country! giving that incentive ;)
After a few weeks, the square would disappear and a new one would be published. People will have to download the app to find out where ;)
