Insight: Studies show, playful adults are less stressed and have a much more positive/creative outlook on life.
Strategy: Everyone plays with their Cheestrings, so they are the perfect way to bring more play into grownups busy, boring lives.
Proposition: Antidote to Adulthood.
To brighten up any boring lunch break, Cheestring will start a fun mini series on their socials that teaches adults how to make some of the possibilities with their Cheestring. They will then encourage their audience to send their own creations under the hashtag #Antidote2Adulthood. Cheestring will then proceed to choose from these posts to place on their posters.
In addition, there will also be a series of touch screen interactive billboards situated in traditionally dull places. People can peel and play with the billboard as they walk along.
Our playful mission continues, by turning the handrails on tube lines and busses, into cheesestrings - brightening up commuters days.
Setting up a giant may pole in the big, boring business capital, Canary Wharf, we encourage these adults to enjoying adding some play into their day.
