Insight: The jaguar is at risk of becoming an endangered species, due to the loss of its natural habitat in the Amazon.
Strategy: In partnership with What 3 Words, we will reimagine the donation system and enable people to ‘buy’ a 3m square virtual area of the Jaguar’s habitat to visualise the help that their donation is making, and that they are taking an active role.
Proposition: Protect Hope's Habitat.
Meet Hope.
A 5-year-old jaguar and mother of two cubs living in the Amazon Rainforest.
Hope will be the face of our campaign, to create empathy for her family and the wider population’s plight.
Estate Agent Partnership
We will create a pop-up estate agents, advertising the squares to ‘rent’. This will create curiosity and media coverage.
