Insight: In every successful relationship, when it comes to building Ikea furniture, you have two types of people - the planner and the do-er.
Proposition: Singles, assemble.
Ikea will set up a speed dating event with their pre-set showrooms. The twist is that the showrooms will have no table. So with half the people identifying as planners and the other half as do-ers, they'll have to work together building a dining table before they can eat their meatballs and find their assembly soulmate.
Two sets of instructions sent with every flat-pack item, expressing the difference between planner and a do-er.
To top it all off, Tinder will add a section in the profiles to allow people to state whether they are a planner or a do-er!
