Insight: 40% of Brits don’t leave their hotels whilst on Holiday - Crazy right?
Strategy: Hotels don't give you an authentic holiday experience, however, that's what Airbnb is all about.
Proposition: Holiday the right way.
During your stay you will receive communications from hosts with recommendations of local hot spots and restaurants to encourage you OUT AND ABOUT. What proper holidays are for!
Airbnb would also create a 'step-count discount card'. This would encourage travellers to divert away from tourist hotspots and explore local cuisine and try new things.
