Insight: On Tik Tok, millions of viewers spend minutes, and even hours, watching outrageous story times.
Strategy: We want audible to utilise these Tik Tokers and their platforms to describe a plot of an audible book as if it was their own story, with a twist at the end.
Proposition: Audiblurbs
Turning to the next social media platform, we want to utilize the confession pages on X.
From an anonymous account, audible will submit a blurb from a book in form of a confession and then proceed to comment under the tweet.
